Staring at white space in your booking system is one of the most stressful parts of running a beauty business. The good news is that gappy calendars a...
Charging more is one of the hardest things for beauty business owners, and most of the time the block has nothing to do with your spreadsheet. If you ...
"How often should I raise my prices?" is one of the most common questions beauty business owners ask, and the honest answer is more often than you thi...
Made six figures on paper but your bank account tells a very different story? You are not alone, and it usually comes down to a handful of quiet leaks...
When the calendar goes quiet, slapping a discount on your services feels like the obvious fix. The trouble is that discounting costs you far more than...
Plenty of beauty business owners will tell you, with a strange sort of pride, that they have never paid themselves a wage. If that is you, this one ma...
I recently tried to book a simple blow wave in a major city centre and gave up after six different salons. Not one of them had an availability problem...
A new client decides whether they trust you within seconds of walking through your door, long before you have touched their lashes. In the beauty indu...
If you feel like you are forever chasing new clients and never quite filling your books, the gap is usually retention, because the clients you win are...
It feels logical. The calendar looks a bit quiet, so you add another service to your menu to pull in more clients. More often than not, it does the op...
Almost every beauty business owner asks the same question: how do I get more new clients? The far more powerful question is how do I get the clients I...
Plenty of beauty business owners pour their energy into attracting new clients while quietly losing the ones they already have. Retention is the real ...
I’m living proof that a 7-figure beauty business is possible for you
I started out from my spare room 12 years ago, doing every single thing myself and feeling completely overwhelmed. Bit by bit, one mistake at a time, I grew it into something profitable that no longer depends on me being there every day.
Now I teach beauty business owners everything I've learned, so you can get there faster and with a whole lot less stress.
READ MY JOURNEY
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