The Salon CEO Day is for the beauty business owner who's ready to work smarter with AI
This day is for you if:
โ You're still writing every caption, story and email from scratch
โ AI feels overwhelming, so you've popped it in the too-hard basket
โ You've tried AI, but what it gives you feels like slop, so you end up rewriting everything from scratch anyway
โ You pay for AI but mostly use it like a fancy Google search
โ Your policies, systems and know-how live in your head, so everything runs through you
โ You want hours back for yourself each week by putting the right systems in place, without hiring someone new
If you've ever thought "I know AI could help me get things done more efficiently, I just don't really know where to start", this day was built for you.
YES!! SAVE MY SEATIf you're honest... the admin and socials for your business are eating into your week.
You started your business to do beautiful work and build something of your own. Somewhere along the way you also became the receptionist, the marketer, the bookkeeper and the HR department. Maybe:
โ You're replying to availability questions at 9pm
โ You lose an hour (or more!) in Canva trying to make one carousel post look just right
โ You pull your figures out of your booking system by hand (if you pull them at all), but never save them anywhere you can quickly check back on and see trends over time
โ Lapsed clients slip away because nobody remembers to follow them up
โ You're reinventing the wheel with your content every week, and most of that time disappears scrolling for inspo. With no proven system for coming up with ideas and creating content, it's a constant source of stress
โ You know you should be showing up more on socials, but after a full day of clients there's nothing left in the tank
None of this needs to sit on your plate anymore.
Why AI hasn't given you your time back yet
Most beauty business owners open a chat, type in a question or request, get a so-so answer, then rewrite it themselves. Every time, they start from scratch.
AI sounds like you when it knows your business: your services, your prices, your policies, your voice and your clients. Set it up properly once, and it does the heavy lifting every day after.
That's exactly what we'll do together on the day.
YES!! SAVE MY SEAT
FRIDAY 13 NOVEMBER 2026 ยท PULLMAN MELBOURNE CITY CENTRE
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WHAT WE'LL BUILD TOGETHER
A full day with laptops open, building alongside me in a small group.
We'll move through four stages:
01
Set Claude up to sound like you
Teach Claude your brand voice, services, prices, policies and the way you talk to clients, so everything it writes sounds like you wrote it.
02
Build your AI employees
Create your own team of AI helpers for the jobs you do every week, like writing captions and carousels, drafting client replies and turning your know-how into SOPs.
03
Connect your apps
Link Claude to the tools you already use (think Google Drive, Gmail, your calendar, Notion, Granola and Canva) so it always works with your real information.
04
Put it all on autopilot
Set up tasks that run on a schedule, like a weekly content plan or numbers report, so the work is done before you even sit down at your laptop!
Plus...
โ Morning tea, lunch, afternoon tea and beverages all day
โ A small group, so you get hands-on help from me when you're stuck
โ Support for every skill level, from total beginner to already dabbling
No tech skills needed. If you can explain your business to a new team member, you can teach Claude how it works.
What makes The Salon CEO Day different
โ Created for beauty business owners by someone who's lived both worlds. I'm a former IT systems engineer turned beauty therapist, a salon owner of 12 years, and a certified AI geek who loves making things easier in my businesses
โ Everything gets built on the day, on your laptop, so you walk out with it done and no homework pile waiting at home
โ A small group, so I can spend time with you one on one
โ Wherever you're at with AI, you'll level up. Already using it and it's going OK? You'll learn how to make it do far more. Feel like you've missed the boat? We'll start from the very beginning and you'll walk out caught up
You'll leave with AI employees working in your business, ready to use on Monday.
YES!! SAVE MY SEATWho's behind The Salon CEO Day?
I'm Lauren Lappin. Beauty business growth coach, salon owner of 12 years, podcast host, and a former IT systems engineer who's a little obsessed with making AI do the boring stuff.
I built Allure Lash & Beauty Bar from the spare room at home into a seven-figure business with a team. Since then I've coached 250+ beauty business owners to grow their teams, systemise their processes and build businesses that run without them.
These days, AI is a huge part of how I do it. I use Claude every single day to plan content, write emails, design carousels, prepare coaching notes and keep my salon, coaching business and podcast moving without burning the midnight oil.
In June I ran my Claude masterclass for beauty business owners. The Salon CEO Day takes that even further: a full day, in the room, building it all into your business with me beside you.
I've supported 250+ beauty business owners to:
Lead their teams with confidence
Raise their standards
Systemise the chaos
Increase profitability without working more
Step into the identity of a true Salon CEO
Achieve their highest revenue to date
I'm known for being direct, practical and honest about what really goes on behind the scenes. I'll teach you AI the same way: in plain English, with real examples from my beauty business, and zero tech jargon.
FRIDAY 13 NOVEMBER 2026 ยท PULLMAN MELBOURNE CITY CENTRE
Picture your week with AI employees on the team
| Right now | With AI employees |
|---|---|
| You, the owner | |
| Coming up with all the content ideas yourself (or getting inspo from others because it's always the last thing on your to-do list) | An ever-growing database of content ideas that will attract your ideal clients, plus drafts written in your voice, ready to tweak and post |
| You, the owner | |
| Pulling stats out of your booking system when you remember | A weekly dashboard where you can check critical figures at any time |
| You, the owner | |
| Leaving Google reviews unanswered because you never get around to them | Thoughtful replies drafted in your voice, ready to post |
| You and your team | |
| Scribbling notes in team meetings and one-on-ones, then forgetting the action items | Notes captured automatically and turned into a clear to-do list, emailed to everyone |
| Solo operator | |
| Doing every job in the business, usually after hours | Admin and marketing handled in a fraction of the time |
More time for your clients, your team, and the parts of the business only you can do.
YES!! SAVE MY SEATWhat past attendees say about a day with Lauren
Hear from February's Salon CEO Day crew on how much they learnt about AI.
EARLY BIRD CLOSES SUNDAY 25TH OCTOBER
Your ticket
THE SALON CEO DAY
FRIDAY 13TH NOVEMBER MELBOURNE
$597 AUD + GST
Includes:
โ Full-day hands-on workshop, 9.30am to 4.30pm
โ Morning tea, lunch, afternoon tea and drinks
โ Your AI employees set up and running in your business
โ Small group support from me all day
From Monday 26th October: $697 AUD + GST
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Prefer to split the cost? Afterpay and Klarna are available at checkout.
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Please note: Your ticket covers the full Salon CEO Day workshop and catering. Accommodation, flights, transport and any other travel expenses are not included.
WHAT YOU'LL WALK AWAY WITH
โ Claude set up with your brand voice and business details, so it always sounds like you
โ Your first AI employees built and ready to use
โ Your apps connected, so Claude works with your real information
โ Scheduled tasks running in the background
โ Hours back each week on your admin and marketing
โ A room full of beauty business owners building the same things you are
YES!! SAVE MY SEAT
What working with meย looks like for salon owners:
FAQs
Do I need to be techy?
What do I need to bring?
I'm solo or home-based. Is this for me?
I've got a team. Is this for me?
I've tried ChatGPT and hated how it sounded. Will this be any different?
I already use AI and it's going OK. Will I get much out of this?
I feel so far behind with AI. Have I missed the boat?
Where and when is it?
Is food included?
Can I bring a team member?
Will the day be recorded?
Can I get a refund if I can't attend?
Can I pay with Afterpay or Klarna?
FRIDAY 13TH NOVEMBER 2026 ยท PULLMAN MELBOURNE CITY CENTRE
Grab your seat
THE SALON CEO DAY
EARLY BIRD PRICING CLOSES SUNDAY 25TH OCTOBER
$597 AUD + GST
Includes:
โ Full-day hands-on workshop, 9.30am to 4.30pm
โ Morning tea, lunch, afternoon tea and drinks
โ Your AI employees set up and running in your business
โ Small group support from me all day
From Monday 26th October: $697 AUD + GST
Your AI team is ready when you are
Picture finishing your last client and closing your laptop, knowing your content is planned, your enquiries are handled, and you no longer feel lost or left behind with AI.
Seats are strictly limited so I can spend time with every person in the room. Early bird pricing closes on Sunday 25th October.
I can't wait to see you at The Salon CEO Day.
Lauren x
YES!! SAVE MY SEAT
