Why you keep undercharging (and how to finally raise your prices)

Charging more is one of the hardest things for beauty business owners, and most of the time the block has nothing to do with your spreadsheet. If you ...

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How often should you raise your prices? (and how to price for profit)

"How often should I raise my prices?" is one of the most common questions beauty business owners ask, and the honest answer is more often than you thi...

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6 mistakes that quietly kill your profit margin

Made six figures on paper but your bank account tells a very different story? You are not alone, and it usually comes down to a handful of quiet leaks...

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The real cost of discounting your services (and what to do instead)

When the calendar goes quiet, slapping a discount on your services feels like the obvious fix. The trouble is that discounting costs you far more than...

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Does adding more salon services bring more clients?

It feels logical. The calendar looks a bit quiet, so you add another service to your menu to pull in more clients. More often than not, it does the op...

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I’m living proof that a 7-figure beauty business is possible for you

I started out from my spare room 12 years ago, doing every single thing myself and feeling completely overwhelmed. Bit by bit, one mistake at a time, I grew it into something profitable that no longer depends on me being there every day.

Now I teach beauty business owners everything I've learned, so you can get there faster and with a whole lot less stress.

READ MY JOURNEY

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