Plenty of beauty business owners pour their energy into attracting new clients while quietly losing the ones they already have. Retention is the real ...
Following up with clients after their appointment is one of the simplest, most powerful retention tools you have, and most beauty business owners skip...
When a client sits with you every two or three weeks for an hour at a time, a real rapport builds, and that is exactly what you want. Returning client...
Sooner or later, every beauty business owner faces a complaint that stings, the client who flips out, makes a scene, or leaves a cutting message. It h...
A one-star review online stings, and if you have been in business long enough, one is coming. You simply cannot please everyone, and a flawless five-s...
If you manage a team in your salon or beauty business, chances are you've had at least one team member who's made your life harder than it needs to be...
If your job ad keeps pulling in applicants who are unqualified, only half available, or treating the role as a side gig, the ad itself is usually the ...
One of the questions I get asked most is what my process is for training new team members, and how long it takes before they are making money. There i...
When it is time to grow your team, one of the first decisions you face is whether to hire someone already skilled and experienced, or a trainee you mo...
Hiring your first team member is exciting and a little terrifying at the same time. The hardest part is knowing when you are actually ready. Waiting t...
Finding good people is hard enough, and keeping them is where most beauty business owners come unstuck. The question I get asked most is how to build ...
When business slows down, it can be tempting to throw out a quick discount just to fill your books. I get it — a gappy calendar feels uncomfortable, a...
I’m living proof that a 7-figure beauty business is possible for you
I started out from my spare room 12 years ago, doing every single thing myself and feeling completely overwhelmed. Bit by bit, one mistake at a time, I grew it into something profitable that no longer depends on me being there every day.
Now I teach beauty business owners everything I've learned, so you can get there faster and with a whole lot less stress.
READ MY JOURNEY
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