I recently tried to book a simple blow wave in a major city centre and gave up after six different salons. Not one of them had an availability problem...
A new client decides whether they trust you within seconds of walking through your door, long before you have touched their lashes. In the beauty indu...
If you feel like you are forever chasing new clients and never quite filling your books, the gap is usually retention, because the clients you win are...
It feels logical. The calendar looks a bit quiet, so you add another service to your menu to pull in more clients. More often than not, it does the op...
Almost every beauty business owner asks the same question: how do I get more new clients? The far more powerful question is how do I get the clients I...
Plenty of beauty business owners pour their energy into attracting new clients while quietly losing the ones they already have. Retention is the real ...
Following up with clients after their appointment is one of the simplest, most powerful retention tools you have, and most beauty business owners skip...
When a client sits with you every two or three weeks for an hour at a time, a real rapport builds, and that is exactly what you want. Returning client...
Sooner or later, every beauty business owner faces a complaint that stings, the client who flips out, makes a scene, or leaves a cutting message. It h...
A one-star review online stings, and if you have been in business long enough, one is coming. You simply cannot please everyone, and a flawless five-s...
If you manage a team in your salon or beauty business, chances are you've had at least one team member who's made your life harder than it needs to be...
If your job ad keeps pulling in applicants who are unqualified, only half available, or treating the role as a side gig, the ad itself is usually the ...
I’m living proof that a 7-figure beauty business is possible for you
I started out from my spare room 12 years ago, doing every single thing myself and feeling completely overwhelmed. Bit by bit, one mistake at a time, I grew it into something profitable that no longer depends on me being there every day.
Now I teach beauty business owners everything I've learned, so you can get there faster and with a whole lot less stress.
READ MY JOURNEY
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